TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via cable. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and streaming services has become